![]() “We're thinking about how to increase growth, and the industry realizes that, and our label partners realizes that as well. “We're just really trying to focus on how can we optimize for growth,” he said. Spotify CEO Daniel Ek warned of a possible price hike during an April earnings call, noting that after raising prices in 46 places last year, he would “like and hope” to hike prices in 2023 as well. Spotify’s website says existing subscribers will have a one-month grace period before the new prices go into effect unless they cancel before the grace period ends. Netflix switches up pricing plans: Cheapest plan without ads now $15.49 When does Spotify's price hike go into effect? YouTube Music Premium also hiked prices earlier this month, from $9.99 to $10.99 per month.Īnd Amazon Music subscription prices went up in February, with the Unlimited Individual Plan and the Unlimited Student Plan each going up $1 to $10.99 and $5.99, respectively. Which is cheaper, Apple Music or Spotify?Ĭompetitor Apple Music also raised prices late last year, citing an increase in licensing costs.
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